About Euroflex
Simplicity through Innovation
At Euroflex, we blend advanced engineering with a passion for simplifying everyday home care. Our products are designed to make cleaning effortless, transforming routine tasks into quick and efficient solutions that fit seamlessly into modern lifestyles.
A Legacy of Ingenuity
Since 1994, Euroflex has been a pioneer in home care appliances. Led by two generations of the Milanese family, our innovations have shaped the industry, earning over 30 global patents. Our technology powers leading brands around the world, providing high-performance solutions trusted by millions.
Designed for Your Home, Inspired by You
From our headquarters in Venice, Italy, we’re driven by the desire to create products that are as intuitive as they are effective. By listening to the needs of our customers, we develop cutting-edge appliances that enhance daily life, delivering quality, reliability, and performance you can depend on.
Our Values
Euroflex’s values are built on generations of Italian engineering excellence and a deep commitment to creating home care products that honor both our customers and our planet.
Quality Comes First: Building Products That Last
We fundamentally reject the planned obsolescence1 that plagues the home appliance industry. While many manufacturers design steam mops and cleaners to fail shortly after warranty expiration, we take the opposite approach. The unfortunate reality is that Americans throw away more than 2 million small appliances each year, with only 5.6 percent recycled and the vast majority ending up in landfills.2
This throwaway culture creates a devastating cycle: cheaply built steam cleaning appliances break down within two years, adding to the growing mountain of electronic waste threatening our environment. We believe home appliances should be investments, not disposables. That’s why every Euroflex machine comes with a comprehensive 5-year warranty, and our boilers are backed by a lifetime warranty—because we build them to last generations, not seasons.
Performance Without Compromise
We believe cleaning appliances should deliver consistent, superior performance every single time you use them. Too often in our industry, flashy gimmicks and unnecessary features distract from what truly matters: effectively and reliably cleaning your surfaces. Our engineering focuses on perfecting the essential functions that make your home cleaner and your life simpler, without the complexity that often leads to premature failure.
Simplicity in Maintenance, Excellence in Design
The best appliances are those that work effortlessly and require minimal upkeep. We design our products with this principle at their core—easy to maintain, built to perform, and engineered to serve you faithfully for decades. In an industry where “you get what you pay for” often means choosing between affordability and longevity, we’ve dedicated ourselves to proving that superior engineering can deliver both durability and affordable pricing.
Trust, Authenticity & Italian Heritage
Euroflex is proudly a small, family-run business rooted in Venice, Italy. Two generations of the Milanese family have poured their expertise as Italian product engineers and inventors into every machine we create. With over 30 global patents to our name, our mission has always remained the same: to make people’s lives simpler through home care products that perform at the highest level and truly stand the test of time.
When you choose Euroflex, you’re not just buying a steam cleaner—you’re investing in a philosophy that values craftsmanship, sustainability, and the belief that the products we use every day should be built to last. This is our promise, our heritage, and our commitment to you.
1 “Planned Obsolescence” Defined
2 Consumer Reports: Why Small Appliances End Up in Landfills, and What You Can Do About It